Building a successful law and collaborative practice does not have to be complicated or require you to give up your social life and the things that you enjoy.
The following is a list of simple and effective things you can do to grow your practice:
- Routinely ask yourself, “What is my vision for my practice; what kind of work do I want to do? Why is this important to me? Write down the answer and then commit yourself to doing something every day to meet your vision. Commit yourself to excellence in your field, whether it is family law, finance, employment law ,collaborative practice, etc.
- Be selective about the work you accept. If you are constantly busy with work that is not consistent with your vision for your practice, it will be difficult to find the time or energy to grow the kind of work that will allow you to achieve your goals. Decide who your ideal client is and proactively attract this type of client to your practice.
- Nurture and grow business from your top referral sources. Referrals come from people who know, like and trust you. The best way to gain trust is to develop a relationship with those who already know about you. This will require scheduling the time to get to know your referral sources and learning about their businesses and interests.
- Provide remarkable service to your clients. Word-of-mouth marketing is by far the best marketing strategy for any service. The only way to get people talking about your service is to make the experience for clients remarkable — then they will want to tell other people.
- Have a web site (and blog) that educates people about who you are, including what differentiates you and what is your “unique selling proposition” . Offer information that is of value to your prospective clients. Your message should connect at an emotional level with your target markets’ desired outcomes.
- Share your success- help others learn and grow. The more you share your success and knowledge with other professionals, the more they will learn about you and your expertise.
- Begin doing something towards building your practice today. The small events you do today will result in Big change for your practice in the future.