A highly successfully Washington D.C law firm wanted to build on their greatest strength—their team. The firm of 40 lawyers is recognized as the premier expert in four diverse practice areas. Although the firm as a whole shared a common purpose and values, there was uncertainty about the vision. The firm wanted to clarify their vision and unify their direction to attract and retain the best lawyers in Washington D.C. They also wanted to leverage their unique expertise to proactively respond to the changing legal marketplace.