The Challenge
GoransonBain and Ausley, Algert, Robertson & Flores had well established brands and strong reputations for their ethical approach to family law. GoransonBain, based in Dallas and Plano for 30 years, and Ausley, Algert, Robertson & Flores, based in Austin for 40 years, wanted to create a new brand for the combined firm while preserving their name recognition and long-established reputations. They needed to define a new name, message and brand that reflected both firms’ shared values, reputation and expertise.