How do you find the time to grow a practice that is in alignment with your most important goals?
For many lawyers and collaborative practitioners, the greatest barrier to growing their practice is not having enough time to do the marketing activities that will result in attracting new clients and referral sources.
To overcome the “time” barrier you need clarity on your practice goals.
Once your goals are clear, the next step is to make choices everyday that move you towards achieving them.
Successful lawyers and collaborative practitioners have made a deliberate choice about their commitment to growing their practice and it is this commitment that has provided the foundation for their accelerated growth.
Making a commitment gives you focus and direction and helps you to make choices that are in alignment with your most important goals.
Many lawyers and collaborative practitioners believe they “don’t have the time” to implement practice growth strategies such as meeting with referral sources, attending targeted networking events, writing articles, giving talks, updating their web site or participating in social media, but what is really happening is that they have made a choice that something else is more important.
We have more control than we think about how much time we have, and it is how we choose to spend our time that will determine our success.
So next time you feel you don’t have the time to meet with a referral source, learn about new advances in your profession or write an article that positions you as a thought leader in your area of practice, give thought to what you are committed to and how the choices you make today will affect the results you want to achieve in the future.
Ask yourself, “What matters most to me? What would I really like to accomplish? The answer to these questions will act as a guide for helping you to make choices that are in alignment with your most important goals.
I would like to hear how you are managing your time to grow your practice. Please share your story on what is working or what your challenges are for finding time to grow your practice.