As I work with law firms, family lawyers and collaborative professionals to grow their practice, I have learned that one of the most significant challenges you face is how to build (market) your practice while serving clients and maintaining a profitable practice.
How do you build a desirable practice and manage your cases?
Accelerated growth begins with clarity on your vision
Growing a desired practice begins with a conscious awareness of what you want your practice to look like and then creating a plan to achieve your goals.
The greatest waste of time is to do an activity without a focus on what is important, this focus comes from clarity about your practice vision.
You can grow a desirable and profitable practice by developing a plan that starts with a clear vision for what you want your practice to look like.
Identifying and articulating a clear vision will help you to reframe your focus and help you move beyond your current level of thinking to imagine what is possible for transforming your practice.
One of the most challenging steps you can take in building your practice is to take a step back from the day to day routine of client work and answer two questions:
- What do I want?
- Why do I want it?
Knowing what you want and why you want it is the core for any successful behavior, yet so few of us take the time to give deep and meaningful thought to answering these questions.
To create a vision for your practice, you will need to schedule time to “work on” your practice instead of “in” your practice. This means taking time away from responding to urgent tasks and give consideration to defining what you want your practice to become in the next 5-10 years.
Having a clear vision will help you to proactively grow your practice; it can become a motivating force so powerful that it becomes the compelling reason behind every decision.
Before embarking on any marketing activities, ask yourself what you want and why you want it. Write down your vision, keep it in front of you every day and use your vision to make choices about how you spend your time.
By doing activities everyday that are in alignment with your what is most important to you, you will be taking steps toward achieving your practice vision.