Law Firm Strategic Planning- Why Do I Need Mission, Vision and Values?

Strategic Vision

By Elizabeth Ferris

Recently I wrote an article about the importance of developing a unified vision for helping an law firm or organization to achieve accelerated and profitable growth. A lawyer from London who read the article asked, “what is the difference between vision, mission and values, what does each component do and why do you need all of them?”

The terms mission, vision and values have become over used words and often are confused with old fashion strategic planning retreats where hours and even days are spent word-smithing a mission statement that is never looked at again. Many times the words are interchanged causing more confusion over the benefit for creating a mission, vision and value statement. Read more