Communications and Branding

Tell the world who you are
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer. ~ Seth Godin

Ferris Consulting provides direction for establishing your brand. We help you create the message that will attract your target audience and design the marketing resources to get your message in front of your target market.

Our goal is to help you develop a plan to attract desirable and profitable clients.

The results we achieve for clients include:

  • Define strategic direction for your practice or fim, including a firm wide vision and mission
  • Create your firm brand
  • Develop logo, tag line and letterhead, business cards
  • Identify your firms key differentiators and value proposition
  • Clarify desirable target market
  • Create an overall strategy and action plan for attracting desirable clients (online and offline)
  • Design web site or revise web site ( if needed)
  • Develop brochures that communicate your unique differentiator and “brand”
  • Action Plan for blog and social media ( LInkedIn, twitter, etc.)