Collaborative Law Practice Marketing and Strategic Planning

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Strategic Planning

We help organizations to accelerate the growth of Collaborative Practice through a strategic planning process designed specifically for Collaborative Practice.We have helped regional, state/province and national/international organizations to create a unified plan for increasing demand and awareness for Collaborative Practice.

Results include:

  • Increased demand for collaborative practice through a focused and consistent message
  • Consensus on vision and mission for collaborative organization
  • Clarity on top priority goals
  • Action plan for accomplishing goals
  • Unified organization working in the same direction
  • Increased trust among members
Marketing and Communications

Our team of experts will help your group to create a message and design targeted communications that will increase awareness and demand for Collaborative Practice.

We will help your group to:

  • Define your core message
  • Clarify your target market
  • Define your market position (brand)
  • Develop high return marketing communication tools, including:
    • Online marketing: web site, blog, social media
    • Brochures, ads
    • Media relations

Training and Workshops

You have been trained in the principles of collaborative practice and have seen how it can benefit your clients. Now is the time to implement what you have learned and take your practice to the next level of success. We provide workshops to help you accelerate the growth of your collaborative law practice. read more


Liz Ferris is a force of nature. Her dynamic enthusiasm and focused intelligence have made a truly incalculable contribution to the development of collaborative practice worldwide. Liz began putting her vision and skills to work building the collaborative “brand” at precisely the moment when our movement was poised to catapult into international visibility. Her work with IACP, with regional and local practice groups, and with individual practitioners and firms has been one of the vital catalysts that made it all happen. ~ Pauline Tesler