Individual Coaching
“We developed a detailed business plan with specific tasks I can do daily. I now know exactly what I have to do to reach my goals.”
Accelerated growth is a combination of mastering your core message, effectively communicating it to a well defined market and doing specific action-focused activities. You may find it difficult to make the time or have the discipline to identify and implement marketing activities that will grow your practice. For many reasons “marketing” is always last on the endless list of “to do’s” and the result is slower growth for the business you desire. Ferris Consulting can assist you to accelerate your business growth through one on one coaching and the creation of an individualized marketing plan. Individual coaching will provide you with a road map that sets clearly defined goals and gives you the direction, focus andsupport needed to grow your practice.
Marketing Workshops
“The workshop changed the way I think about marketing, I could not have imagined that a day spent in such an activity would have been so worthwhile at this stage of my life.”
You have been trained in the principles of collaborative practice and have seen how it can benefit clients. Now is the time to implement what you have learned. You may feel frustrated because you want to grow your collaborative practice but you are not comfortable with “marketing” and may even avoid it if you see it as self promotion, a poor use of time or pushing a service on someone. Ferris Consulting helps you to understand the principles of marketing and provides the framework for creating a marketing plan that will help you grow your practice. In the workshop you will learn how to:
Strategic Planning
“It was clear after our last successful board meeting that the brilliant work you did for us in the strategic planning retreat created what is now a united group of mutually respecting colleagues. And we could never have gotten there without the skilled facilitation you provided us.”
No amount of sales or marketing strategies can accelerate your group’s growth if the leadership team does not have a foundation of trust, focus and team-work. Growth is dependent on your team’s ability to define and communicate the organizations core mission and vision and model the organizations core values. Ferris Consulting facilitates a strategic planning process that identifies your organizations core purpose (mission), vision, values, strategic goals and action steps. This process unites your organization and gives shape and direction to your organization’s future.
Market Planning
“Before working with you on a marketing plan, we were throwing everything against the wall and seeing what stuck, this required too much effort and too little return on investment. The market planning process helped us to focus on the best market for our service and on the key strategies that will give us the greatest return on our time and money.”
To achieve accelerated and profitable growth, your organization must prioritize its financial and human resources and have a plan for reaching growth goals. Ferris Consulting helps your organization to create a written marketing plan that lays the steps your organization will follow in order to achieve its goals. It is a road map that takes you from where you are today to where your want to be in the future.
Marketing Communications
“The marketing materials are fabulous. I have already received two clients as a result of the direct mailers we sent out.”
The key to marketing is telling people what you do so they immediately understand your service and its benefits. To reach growth goals it is essential to clearly communicate what you do as it relates to the interests and needs of your clients. It is important to have a consistent message and “look and feel” to your materials to give a professional first impression. Ferris Consulting provides direction and development for, creating professional, client- oriented business identify packages, (logos, business cards and letterhead) brochures, direct mail, ads, websites and public relations.
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