Ferris Consulting - Helping Professionals and Organizations Achieve Accelerated Growth
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Service Overview

Internet Marketing

Web seminar

Coaching

Workshops

Strategic Planning

Market Planning

Communication Tools

Website Design

Building your referral base


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Services

We help attorneys, mental health professionals and financial specialists to achieve accelerated growth The following are services offered by Ferris Consulting to help you to grow your practice.

Overview Internet Marketing

Internet Marketing as a component of the overall marketing and promotional mix, is crucial for attracting new clients to your firm. Just as important it will connect you with prospective clients that have needs that are consistent with the goals of your practice. Ferris Consulting's internet marketing services are as follows:

  • Organic Search Engine Optimization
  • Per Click (PPC) Management
  • Press Release Distribution
  • Email Marketing: HTML Newsletters
  • SEO Copywriting Services
  • Blogs

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Web Seminar-Master your core message

Ferris Consulting is offering a two-session web seminar on successful strategies for defining your core message

In the web seminar, you will learn:

  • What motivates people to listen to what you are saying
  • The difference between speaking about process and value
  • How to convert a description of your services into value that "speaks" to your clients and referral sources
  • How to create a core message that can be used as the foundation for all your marketing and practice growth strategies
  • How to increase your referrals by more effectively communicating what you do

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Individual Coaching

Accelerated growth is a combination of mastering your core message, effectively communicating it to a well defined market and doing specific action-focused activities. You may find it difficult to make the time or have the discipline to identify and implement marketing activities that will grow your practice. For many reasons “marketing” is always last on the endless list of “to do’s” and the result is slower growth for the business you desire. Ferris Consulting can assist you to accelerate your business growth through one on one coaching and the creation of an individualized marketing plan. Individual coaching will provide you with a road map that sets clearly defined goals and gives you the direction, focus andsupport needed to grow your practice.

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Marketing Workshops

You have been trained in the principles of collaborative practice and have seen how it can benefit clients. Now is the time to implement what you have learned. You may feel frustrated because you want to grow your collaborative practice but you are not comfortable with “marketing” and may even avoid it if you see it as self promotion, a poor use of time or pushing a service on someone. Ferris Consulting helps you to understand the principles of marketing and provides the framework for creating a marketing plan that will help you grow your practice. In the workshop you will learn how to:

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Strategic Planning

No amount of sales or marketing strategies can accelerate your group’s growth if the leadership team does not have a foundation of trust, focus and team-work. Growth is dependent on your team’s ability to define and communicate the organizations core mission and vision and model the organizations core values. Ferris Consulting facilitates a strategic planning process that identifies your organizations core purpose (mission), vision, values, strategic goals and action steps. This process unites your organization and gives shape and direction to your organization’s future.

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Market Planning

To achieve accelerated and profitable growth, your organization must prioritize its financial and human resources and have a plan for reaching growth goals. Ferris Consulting helps your organization to create a written marketing plan that lays the steps your organization will follow in order to achieve its goals. It is a road map that takes you from where you are today to where your want to be in the future.

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Marketing Communications

The key to marketing is telling people what you do so they immediately understand your service and its benefits. To reach growth goals it is essential to clearly communicate what you do as it relates to the interests and needs of your clients. It is important to have a consistent message and “look and feel” to your materials to give a professional first impression. Ferris Consulting provides direction and development for, creating professional, client- oriented business identify packages, (logos, business cards and letterhead) brochures, direct mail, ads, websites and public relations.

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Website Design

Anyone who is in business today needs to have a web site. Mental health professionals, financial specialists and lawyers with strong web sites receive referrals.

Your web site is a wonderful opportunity to educate the public and referral sources about your practice and the value you provide clients.

Your web site should contain the following:
  • Clear message on what you do and your value to clients
  • Overview of your services written with the client's interest in mind
  • Strong content that provides useful information for client's
  • Key word dense copy to assist in search engine optimization
Ferris Consulting provides the following services to help you create a web site that will attract clients:

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Increase your referrals

Building Your Referral System

 

How do you maintain a consistent stream of referrals? Enough referrals to help you grow your practice and attract well-paying clients that you love to work with?      

Imagine not having to be concerned about meeting revenue or billing goals. Your practice is thriving; you are getting the right kind of referrals, doing the work you enjoy and meeting your financial goals.

 

How would this affect your practice? Does the vision of having a consistent stream of referrals excite you and bring you a sense of peace? 

 

You can accomplish this by implementing system to nurture and grow key referral sources.

 

Ferris Consulting helps attorneys, mental health professionals and financial specialists to implement a system to increase referrals.

 

We help you:

 

-         Identify important referral sources

-         Develop a system for tracking referral sources

-         Create a maintenance program for staying in front of referral sources

-         Implement a  system for introducing your firm or practice to new referral sources

 

The referral building service includes:

 

-         Weekly consultation with your support staff to implement the referral system (4-6 weeks)

 

-         Bi-weekly consultation with practitioner to develop referral system after initial  2-3 hour discovery consultation ( 4-6 weeks)

 

-         Monthly follow up after 6 weeks  to track results

 

For more information on the how we can help you build your referral network, please call Liz Ferris at 414-332-8452 or click on the contact us link.

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Ferris Consulting  •  414-332-8452  •  contact by email
4855 N Ardmore Avenue, Milwaukee, Wisconsin 53217

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