What gets measured gets done!

The 80/20 principle states that 80 percent of results flow from 20 percent of causes. In other words, there is a high chance that you are receiving the greatest value from 20 percent of your activities, referral sources and clients.

The key to growing your business is to identify what that 20% is and grow it! The only way to identify your most profitable clients and activities is to track your results.

To achieve accelerated growth, you should be tracking the following:

Objective measures:

• New appointments
• New calls
• New clients
• New referrals
• Existing referrals
• Billable hours

Subjective measures:

• Quality of clients
• Outreach activities
• Visibility
• Building relationships- one on one meetings
• Past client/referral source communication
• Community activities
• Credibility
• Articles
• Presentations/educational workshops

Revise your strategy if your results are not meeting your accelerated growth goals!

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