 Principle 1
How changing the way you think about marketing will help you to grow your practice
Based on my work with attorneys, mental health professionals and financial specialists across the country, I have seen that marketing is not embraced and enjoyed by the majority of my clients.
In my workshops, I ask people to give me words they associate with marketing, many of the words given include,
- A way to push something
- Sales
- Self promotion
- Not ethical
- Fast talking “TV commercial” lawyers
- Necessary evil
- Shows you are not “good” at what you do
- It’s not in my nature to “market”
The above words bring up powerful images that can be a barrier to actively marketing your practice.
My goal is to help the professionals to change their paradigm about marketing so they do it. Let’s face it, if you are good at what you do, hate marketing and think it is “unprofessional”, how likely is that you will actually do it?
The following is a new way of looking at marketing.
Changing your marketing paradigm
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Negative
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Positive
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Advertising/slick promotion
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Education
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Unethical
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Providing relevant and beneficial information to clients and referral sources
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Sales- “telling client why service is good”
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Asking provocative questions
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Self promotion
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Client- centered, focus on client value by understanding needs and wants of clients
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Pushing service on someone
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Building relationships and providing exceptional value
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A task or “to do” item
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A way of doing business
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Poor use of time/Low ROI
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Proactively grow desirable business
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Lack marketing knowledge
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Creating a plan with clear goals and strategies for reaching desired destination
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“ New insights fail to get put into practice because they conflict with deeply held internal images of how the world works images that limit us to familiar ways of thinking and acting .”
Peter Senge, The Fifth Discipline
Ferris Consulting can help you to see marketing as a beneficial and enjoyable activity that can help you transform your practice and reach your growth goals. Click here for the second principle of accelerated growth.
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