 Marketing Workshops
The first step in building your business/practice is to create a personalized marketing plan. Ferris Consulting offers full day workshops to assist individuals and groups to build their business success. Emphasis is on helping individuals to choose a set of simple effective things to do and then create a strategy for doing them consistently.
Results From Attending Marketing Workshops
- Increased focus on planning and executing activities that are consistent with key goals
- Knowledge on key strategies for growing a collaborative practice
- Plan for using marketing materials effectively
- Connection with other collaborative professionals on how to collaborate” with each other to grow practice
Collaborative Practice Workshops
Ferris Consulting is recognized throughout North America for assisting collaborative practice professionals to grow their collaborative practice.
A specialized workshop has been developed specifically for collaborative professionals. The workshop is designed to help collaborative professionals develop marketing strategies to grow their collaborative practice.
The workshop on How To Grow Your Collaborative Practice includes the following are topics:
- How successful collaborative practitioners have grown their Collaborative Practice.
- Define your message- clearly communicate what you do so that anyone listening to you knows whether they or someone they know could benefit from your service.
- Where you are today-Assess:
- Strengths, weaknesses, opportunities and threats
- Target market
- Current cases
- Key success factors
- Barriers to success
- Where do you want to go:
- Set specific goals and time frames
- Clear vision of your desired destination
- How will you get there
- Develop specific strategies
- Strengthening and building referral relationships
- Speaking
- Networking
- Marketing communications, i.e. how to effectively use brochures and direct mail to increase awareness of your practice
- Create weekly and daily action plans
- Monitor your progress:
- Determine what is working- do more of it
- Determine what is not working – do less of it
The workshop will be helpful to any collaborative professional interested in taking proactive steps to increase their collaborative cases. All participants will receive a workbook that is a step-by-step process for creating an action focused marketing plan.
The workshop is 4-6 hours. Please contact Elizabeth Ferris for more information on setting up a Marketing workshop for your practice group, council or institute.
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