 Marketing Plans
To achieve accelerated and profitable growth, your organization must create a strong plan that acts like a road map to help you prioritize financial and human resources. The marketing plan is a brief, but detailed, written plan that lays the steps your organization will follow in order to achieve its goals.
The marketing plan is a guide that takes you from where you are today to where your want to be in the future.
Typical results from the marketing planning process include:
- A united group and concrete plan to move forward to achieving growth goals
- Increased demand and awareness for services/products among target market
- Effective communication of a consistent message in the market
- Marketing activities are focused and directed towards defined results
The marketing planning process may include:
- Definition of your business value proposition- what unique value do you provide customers/clients?
- Identification and description of your target market- who will benefit most from your service or product?
- Competitive analysis- Who are your primary competitions?
- Description of your products/services- What do you do?
- Strengths, weaknesses, opportunities and threat analysis- Where are your strengths/weaknesses?
- Marketing strategies- What mix of communication strategies will you use to accelerate business growth? I.e. advertising, direct mail, special events, public relations, etc.
- Marketing budget
- Time line
- Evaluation tools
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